Fashion
In the heavy summer heat: Straw becomes an essential item
Natural is Best: Straw accessories, like classic leather bags or black heels, have become urban style essentials. Demand has soared since 2019, reaching an all-time high this year.
First and intriguing drop: SACK’S fall 2025 collection is here
BGood launches Smurfs collection ahead of the new movie release
The luxury clothing brand JACK KUBA presents a sports collection
The soul friends who founded an iconic brand in Paris – and now it’s in Israel
Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.
When Dror Kontento meets Golbary: A black and white revolution
Golbary launches its first collaboration with top designer Dror Kontento. The black-and-white collection offers couture styles at accessible prices, with evening dresses starting at NIS 449
We fainted: Ray-Ban just did the cutest collab – and kids are going to go crazy for it
The world’s leading eyewear brand is launching a kids’ collection in collaboration with Disney – featuring characters from Lilo & Stitch, Toy Story, and Zootopia on the glasses.
Summer is already here – along with the hot trend everyone is crazy about
This year, sailing and yachting inspire the standout nautical style trend, blending practicality with elegance - the perfect combination for the season’s look and exactly what we need right now.
A bombshell dress for under NIS 100? We'll take two
The top 7 picks: It wasn't easy this week to put together our shopping list – mainly because we genuinely want everything.
7 items we loved this week
We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.
We never thought we’d want an Egged shirt
Egged Group and the Story chain have teamed up for a nostalgic collaboration, with a retro vibe that can definitely serve as a collector’s item.
"A shot of hope for the creative world": Tel Aviv Fashion Week returns after two years
After a two-year break, Tel Aviv Fashion Week returns from October 26–30, 2025, with 28 runway shows featuring Israeli designers: Vivi Bellaish, Alon Livne, Alembika, and others.
Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand
The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.
From "gender trauma" to "way of life" – 11 young designers reveal a new visual language
The first graduating class of Haifa University's Fashion Dept presents 11 bold collections on gender, trauma, and memory. The German Colony show also includes 2024 grads after war cancellation.
Brand News: The influencer taking over the beach and the return of Mickey Mouse
The pink bottles are back, new fragrances just for men, sneakers hitting the streets, a fashion brand returning, beachwear by a social media influencer, and more.
